| Year of Event |
Description
|
 |
| 1907 |
Lion Pale Ale with a red label and featuring the lion rampant from the Seccombe coast of arms brewed and registered by the Great Northern Brewery
|
|
| 1915 |
The Great Northern Brewery site renamed Lion Brewery |
|
| 1923 |
Lion Brewery was one of the ten breweries which became part of New Zealand Breweries Ltd |
|
| 1948 |
First delivery of Lion beer by tanker from Auckland Brewery |
|
| 1960 |
 Lion Pale Ale discontinued and replaced with 'Lucky' beers and brewing is transferred to the Captain Cook brewery site on the opposite side of Khyber Pass Road
|
|
| 1961 |
 Lucky beers discontinued because of public opposition and Lion Pale Ale is bought back as Lion Beer
|
|
| 1962 |
Lion Beer label is redesigned to give the Lion a hairier mane |
|
| 1966 |
Lion Beer first sponsorships of rugby league teams
|
|
| 1970's |
Advertisements in the 8 o'clock weekly newspaper describes Lion Beer as "Great Beer - the Man's Brew' |
|
| 1972 |
Lion Beer appears in cans with tear tab easy open tops, while bottle labels and cartons are also upgraded |
|
| 1974 |
Lion on Lion Beer labels is changed to face right.
|
|
| 1976 |
Brewing of Lion Beer starts at the Wellington Brewery for supply to the lower North Island. Brand catch cry is "Now there's red"
|
|
| 1976 |
Change to brighter packaging for Lion Beer and introduction of the larger 450ml can |
|
| 1977 |
Company name changed from New Zealand Breweries Ltd to Lion Breweries Ltd |
|
| 1978 |
Spell LION promotion launched with an unheard of $100,000 worth of prizes
|
|
| 1983 |
As part of Auckland Rugby Club's centennial celebrations Lion Red hosts a special function for 30 local rugby clubs
|
|
| 1984 |
The Lion Beer label is again changed. Barley stalks are added, and the Lion is switched back to left facing |
|
| 1986 |
Lion Beer sponsored the League National Championships (as well as the majority of the countries provincial teams) as well as the Kiwi's
|
|
| 1986 |
The word RED is incorporated in the label for the first time - now Lion Red Beer |
|
| 1987 |
Opening of the Lion Red Bowls Centre at Pakuranga in preparation for the 1990 Commonwealth Games |
|
| 1987 |
Packaging of Lion Red now incorporates the tag line "Measure of a Man's Thirst" |
|
| 1988 |
Live television coverage of the final of the Lion Red softball series |
|
| 1990 |
A grand gold medal was received by Lion Red at the Monde Selection awards in Belgium |
|
| 1992 |
Lion Red Rugby League sponsorship advertisement screened after the advent of liquor advertising on television on February 1 |
|
| 1992 |
Lion Red advertising moved to Saatchi and Saatchi from HKM Auckland |
|
| 1992 |
Expat Kiwi's able to enjoy Lion Red in Sydney at 50 different outlets including Manly League Club.
|
|
| 1993 |
Haylen poll survey rates Lion Red as New Zealand's most popular beer
Lion Red is the first Lion Breweries beer to be packaged in 24 can blocks
|
|
| 1994 |
New Lion Red stubbies are introduced with longer necks and sharper shoulders |
|
| 1994 |
Lion Red won silver awards at the Australian Beer Awards |
|
| 1994 |
First export of Lion Red to the United States in 740ml bottles |
|
| 1994 |
Trial testing of brewing Lion Red in Adelaide in case there is a summer drought in New Zealand |
|
| 1995 |
Following Lion Red's long association with North Harbour rugby, Lion Red signs up for exclusive beverage rights at the new Albany Stadium |
|
| 1997 |
Lion Red launches the 'Gobstopper' a wider mouth can |
|
| 1997 |
Lion Red relaunched with an innovative 3D design
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|
|
| 1997 |
Lion Red now produced in long neck pint bottles (as well as the stubbie) |
|
| 1997 |
Lion Red Sports bars are developed |
|
| 1997 |
Lion Red changes it's marketing direction with 'What it mean's to be a man' |
|
| 1998 |
Lion Red wins a gold medal at Monde Selection awards in Belgium, as well as silver award at the Australian International Beer Awards |
|
| 1998 |
Launch of new 330ml easy-grip bottle to replace the Stubbie bottle |
|
| 1998 |
Lion Red joins forces with the country’s biggest fishing competition the Furuno, held at Kawau in February each year
|
|
| 1998 |
Lion Red release a new 'Red Men' campaign |
|
| 2000 |
Size of Lion Red cans reduced from 355ml to 330ml (the same as a pint bottle) |
|
| 2000 |
Lion Red 'Chinheads' campaign launched
|
|
| 2000 |
Lion Red announces major sponsorship of the NZ Warriors after almost 35 years supporting rugby league at club, provincial and national levels. |
|
| 2001 |
Lion Red sponsors Battle of the Bands, a nationwide event for emerging bands
|
|
| 2001 |
Lion Red launch a Smoke Alarm Appeal to help reduce the number of fire fatalities |
|
| 2002 |
Introduction of 'Big Red' a 475ml wide mouth bottle |
|
| 2002 |
Advertising account for Lion Red transferred to Meares Taine |
|
| 2002 |
Updated version of the 'Red Blooded' campaign is launched |
|
| 2003 |
Shipment of Lion Red is sent to Japan |
|
| 2003 |
Lion Red launches 'tips' billboards with tongue-in-cheek advice for young men
|
|
| 2004 |
Lion Red is official beer of the International Sevens event in Wellington
|
|
| 2005 |
Lion Red's promotion of the Lion Red Pro Surfing Tour won the "Best First Year Sponsorship" award. This follows on from many years of Lion Red sponsorship of other surfing events
|
|
| 2006 |
Lion Red sponsors Big Day Out
Publicis Mojo takes over advertising of Lion Red |
|
| 2007 |
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| 2008 |
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